Andrea Longton:When Lattes Become Legacy: Empowering Everyday Investors to Drive Social Justice

Nov 29

Kristine Michie - Playfull Podcast Interview - Andrea Longton

Andrea Longton: When Lattes Become Legacy: Empowering Everyday Investors to Drive Social Justice

In this episode, Kristine Michie dives deep with Andrea Longton—author of Social Justice Investor, professional investor and activist—on how individuals can transform their financial decisions into meaningful social and climate justice commitments. From simplifying complex financial concepts to sharing empowering stories, Andrea reveals the tools and mindset shifts necessary to align personal wealth with impactful change. Tune in to learn how your money, no matter the amount (even the cost of a coffee) can contribute to building the world you want to see.

Although we recorded this before the election, Andrea and I caught up afterwards and she had this to say about how social justice investments provide ballast when seas are choppy and the future uncertain:

“Gaining the tools and knowledge to support social justice through long-term financial investments is a powerful strategy for any person or organization weathering both political and economic changes.”

Key Takeaways:

Narrative change is crucial to break barriers on how finance and social justice are perceived, and to shift the focus from profit maximization to sustainable earnings and social justice advances through investing.
Socially responsible investing empowers people to build wealth while advancing climate and social justice causes through ethical investments, even with small amounts.
Families should focus on building wealth through mission-aligned financial investments that provide returns for their financial security while also positively impacting people and creating the world they want for future generations.
Like play personalities, recognizing different money personalities can aid in understanding oneself and others, creating more effective partnerships.

Key Quotes:

"It's not financial education that is a barrier to how we use finance to create change. It's the narrative—how we think we're allowed to think about finance and how we think we're allowed to think about social justice—and also confidence."

"Investments are different from donations...donations, once they’re gone, they’re gone, whereas investments are more circular—you get that money back and use it over and over again."

"You yourself and your money might not move the needle. But you, together with your money, working in tandem with so many other people who contribute what they have, when they have it, and for as long as they have it, make a difference."

Connect with Andrea Longton:

Website: https://www.thesocialjusticeinvestor.com/

Instagram: https://www.instagram.com/andreablongton

LinkedIn: https://www.linkedin.com/in/andreablongton/

The Social Justice Investor: Advance Your Values While Building Wealth, Whether a Few Dollars or Millions: https://www.amazon.com/Social-Justice-Investor-Building-Millions/dp/1506487572

Connect with Kristine:

Website: https://www.impactfullinc.com/

Instagram: https://www.instagram.com/impactfull_inc

LinkedIn: https://www.linkedin.com/in/kristine-breese-michie/

About Andrea Longton: Andrea Longton is an award-winning author and professional social justice investor. She has raised over 1 billion dollars for social justice investments in the United States and has advised on another 1.5 billion dollars worldwide. In addition to her professional experience, Andrea manages her family’s finances, including their own social justice investment portfolio.