James Thornton: A Sustainable Journey: How a B-Corp Travel Company is Making the World Smaller & Greener
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A Sustainable Journey: How a B-Corp Travel Company is Making the World Smaller & Greener
Running the world’s largest B-Corp travel company with a leadership style he calls “casual intensity,” Intrepid Travel CEO James Thornton fully embodies our mission at The PlayFull Podcast mission.
Bringing fun to the serious work of changing (and exploring!) the world, Intrepid offers customers a chance to plan eco-friendly travel that prioritizes authentic local experiences and reduced climate impact.
Listen in as Thornton describes concrete ways he and his company make travel more meaningful – and more sustainable. And his discussion of how Intrepid not only secured but recertified as a B-Corp is both sobering and inspiring for companies who want to move beyond greenwashing in their CSR (Corporate Social Responsibility) efforts.
It’s no wonder Interpid was named a 2023 TIME100 Most Influential Company along with the likes of Canva, SpaceX, Hoka, Patagonia, and Kim Kardashian’s Skims.
Another corporate-impact influencer, PlayFull sponsor Ben & Jerry’s, sweetens the conversation as James and I enjoy two chewy chocolatey flavors – Half Baked and Phish Food. Doing good never tasted so good.
James Thornton’s Social Media Handles:
Download the company’s 2022 Annual Report and follow Intrepid on Facebook, Instagram, Twitter,TikTok or LinkedIn.
James on LinkedIn https://www.linkedin.com/in/james-p-thornton/
